JTC is a nonprofit network that works among the various economic, cultural, religious, educational, and vocational sectors that are related directly or indirectly to tourism in Jerusalem
To deliver a distinctive Palestinian product that is able to compete and represent the Palestinian identity as well as being closely linked to the civil society
Jerusalem Tourism Cluster aims to:
1- To network between relevant sectors of society that are linked directly or indirectly with tourism in Jerusalem including the commercial, cultural, religious, technological and educational sectors.
2- To develop the concept of community -based tourism in Jerusalem that will give local people a fair share of the benefits/profits and a say in deciding how tourism is managed by working with local institutions in program development and capacity building.
3- To differentiate the Jerusalem tourism product by highlighting the Palestinian character of the city through the use of available tools and resources and by identifying existing core competencies.